Editor's Club

WOMAN ENJOYING HER COFFEE AT A CAFE
Why You Should Talk To Your Friends About Money
Every single one of us has internal scripts around money — whether you grew up wanting or with plenty, talking explicitly about how to handle it or not at all. ... Read more...
PERFUME ingredients lying on desert sand
12 Natural Perfumes That Actually Smell Good (Review)
I’ve researched and worn dozens of clean fragrances — these are my favorite options with natural and organic ingredients that last all day. In the past few years, I’ve realized... Read more...
beautiful women wearing cosmetics
A Complete Guide To Ingredients To Avoid In Cosmetics
Shopping for cosmetics when you’re looking to reduce your exposure to toxins can be a close-to-impossible task. After all, unless you’re a professional chemist, how are you supposed to know... Read more...
women embracing her feminine energy
The Ultimate Guide to Embracing Femininity
In moments I’m lost in deep focus, I often find myself hunched over at my laptop, moving my progress bar forward, with a brain fried by a hundred tabs, news... Read more...
What Is Fast Fashion? Our Sustainability Editor Explains.
What Is Fast Fashion? Our Sustainability Editor Explains.
“Fast fashion” is a buzz phrase but what does this term really mean? And as we continue to encourage the fashion industry to move towards a more sustainable and ethical future, it’s helpful to know what... Read more...
Sustainable Fashion ! Learn From Dr. Jane Goodall
Sustainable Fashion ! Learn From Dr. Jane Goodall
On Wednesday October 1, Dr. Jane Goodall died of natural causes at 91. A week before her death, the famed zoologist and primatologist spoke to Vogue Business about the importance of empathy, what humans... Read more...
Soulmate Or Woundmate? A Therapist Explains
Soulmate Or Woundmate? A Therapist Explains
What do you think of when you hear the word soulmate? For many of us, it’s someone who feels instantly familiar — a deep connection where you finish each other’s sentences and... Read more...
beautiful woman standing with a cadilac at tokyo street
The Science Behind Ethical Fashion: Facts and Figures
There is no easy definition. If you’ve been reading The Good Trade for a while, you’re likely familiar with the concepts of fast fashion, sustainable fashion, and slow fashion. Yet, some of the... Read more...
What is slow fashion, & its importance globally
What is slow fashion, & its importance globally
Slow fashion is about fashion that has a more positive impact on the planet and on garment workers. Discover the slow fashion movement! What is slow fashion? Slow fashion is... Read more...
Discover the Versatility of Tencel Denim
Discover the Versatility of Tencel Denim
With a fluid drape and incredible softness, denim made with Tencel fibers is a must for autumn-winter dressing. Is there anything else as effortlessly stylish (and eternally on trend) as... Read more...
Unveiling the Secrets of New York's Garment Workers
Unveiling the Secrets of New York's Garment Workers
What are you wearing today? A few decades ago, there was a much higher likelihood your clothes would be made in New York City’s garment district, the space between Fifth... Read more...
Micellar Water Is a Must-Have for Every Skincare Routine
Micellar Water Is a Must-Have for Every Skincare Routine
The best micellar water is an underrated superstar when it comes to removing all the grime that builds up just from being out and about. “The very reason you’re cleansing... Read more...

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AYRA - The Conflicting Sync

WHO ARE WE ?

In Persian & Arabic "AYRA" means RESPECTABLE. In the realm of AYRA, where respect and nobility converge, we pay homage to the majestic duality of women. Like the eternal dance of yin and yang, our brand is inspired by the contradictions that women are unstoppable- a synthesis of fragility and fortitude, of elegance and power.

'The Conflicting Sync' is more than just a tagline - it's a celebration of the unrelenting spirit that defines women, a spirit that AYRA is honored to adorn.

AYRA As a luxury fashion house, we elevate the art of slow fashion, combining opulence with sustainability. Every stitch is crafted with extreme precision, driven by an unwavering pursuit of perfection. Our designs are timeless, not trendy, and made to be treasured for years to come.

By choosing AYRA, you're investing in quality women fashion, craftsmanship, and a more conscious luxury fashion future. Empower women with clothing that not only looks good but also does good.

We know YOU, and know that YOU are Strong & Fragile, Rebel & Calm, YOU are Skies & Seas, Because we celebrate YOU
THE CONFLICTING SYNC | AYRA